The 44th Hong Kong International Film Festival (HKIFF44) today unveils its collection of themed merchandise, taking inspiration from the stunning key art design by the international visual artist Wing SHYA.
The bespoke collection, which includes special edition notebooks, stationeries, craft beer and gin developed in collaboration with local and international brands such as Moleskine, Heroes Beer Co and Two Moons Distillery, is now available for purchase via HKIFF44’s online store.
“Wing’s key art is a brilliant collage of colors and electrifying images, conjuring the fantasy, dynamism and diversity of the cinematic universe,” said Catherine LIU, Head of Marketing of the Hong Kong International Film Festival Society. “It goes exceptionally well with the merchandise and collectables that we have been developing with our partners.”
⥼ HKIFF online store: please click here
Portable art and merchandise inspired by the HKIFF44 key art
Specially brewed for HKIFF44, Neon is a vibrant magenta berry sour, whose color is reminiscent of the 1982 sci-fi classic Blade Runner. On the nose, it starts with prominent red currants, boysenberries, blueberries, and raspberries followed by hints of vanilla. Quench your thirst with the local craft beer tastes like a berry smoothie with crisp and tart finish.
Exclusive merchandise honoring Michael HUI, HKIFF44 Filmmaker in Focus
The limited edition gift set comes with a special 20cl bottle of the Two Moons Signature Dry Gin, featuring HKIFF44 Filmmaker in Focus Michael HUI’s caricature, a tasting glass, and a copper coaster. Produced by Two Moons Distillery, a Hong Kong distillery producing 100% premium craft gin locally, the Signature Dry Gin is best enjoyed with a curious mind and a craving for elegance. It will create a mesmerizing adventure on your palate through a delicate balance of 12 perfectly fused botanicals from fresh citruses to sweet nuts. More about the gin and the distillery, please visit www.twomoonsdistillery.com.
*Not available for online purchase at HKIFF shop. Please visit Cheung Kee Int’l Wines Ltd. and her retail stores to purchase the gift set. Retail Hotline: +852 2699 1982
About the Brands
Moleskine®, created as a brand in 1997, is well-known for its simple but high-quality notebooks. Today, the Moleskine brand encompasses a family of objects that enhance productivity and creativity including notebooks, diaries and planners, journals, bags, writing instruments, reading accessories, publishing and digital tools. The Moleskine brand is a worldwide presence thanks to over 80 Moleskine Stores and the innovative retail concept, the Moleskine Café.
Moleskine’s collaboration with HKIFF over the years has produced special edition notebooks on Brigitte LIN, Edward YANG, Jet Tone, Sylvia CHANG, JIANG Wen, Peter CHAN, and Andrew LAU, as well as the HKIFF43 key art.
2. Heroes Beer Co
Heroes Beer Co (hEROES) is a Hong Kong craft beer producer founded in 2017. Within three years, it has won numerous awards from major international competitions and started exporting to Mainland China, Taiwan, and Singapore.
Its name conveys the notion that everyone can be a beer superstar, a concept that is reflected in its tagline: Unleash the hero within.
Heroes Beer Co unleashes the hero within every beer lover they work with, to create the most unique and inspiring beers, and share them with the beer community.
Heroes Beer Co Online Purchase:
- hEROES Webstore: http://www.heroesbeerco.com/product-page/neon
- Jmart @HKTVmall: https://www.hktvmall.com/p/H7085001_S_WHER00020B3
- MyiCellar 雲窖: https://bit.ly/3fb0wFQ
- More Retail Stores: https://www.facebook.com/HeroesBeerCo/
Pro-Am Alliance (Asia) Ltd. has supplied some of the most renowned international wine and alcoholic-beverage brands with customized POP displays, gifts and premiums for over 16 years. Lately, Pro-Am has begun collaborating with various artists, cultural icons, and film companies to create crossover collections with whisky, wine and spirit makers. The resulting ART x WHISKY, ART x WINE, and ART x SPIRIT collections are well-positioned in promoting market awareness of local art-pieces, and to increase the support for the local art industry.
Cheung Kee International Wines Ltd. and Other Retail Stores
- Flagship Store: Shop 2, G/F, Shing Chuen Industrial Building, 25-27 Shing Wan Road, Tai Wai, Sha Tin (Tel: 2682 6366)
- Tsuen Wan Store: Shop B, G/F, 333-335 Sha Tsui Roa, Tsuen Wan (Tel: 2628 0388)
- Ma On Shan Store: Shop 3023-24, 3/F, MOSTown Phase 4, Ma On Shan (Tel: 2666 9213)
- Tai Po Store: 15 Heung Sze Wui Street, Tai Po (Tel: 2650 8528)
- Drinker House: Shop 4, Ground Floor, Wai Fat Building, 5 Fung Cheung Road, Yuen Long (Tel: 2148 3723)
- A.S.A.T.: Shop# 7A, G/F., Fuller Garden, 8 Chui Lok Street, Tai Po (Tel: 9823 0988)